Anyone who carpools, takes the bus or joins the nonprofit group Protect Our Winters, which is sponsoring the event along with Ski Utah, will receive a limited edition Discrete hat designed by big mountain skier Julian Carr.
He is one of many winter who have joined Protect Our Winters' founder Jeremy Jones, a professional snowboarder, in expressing concern about global warming's impact on mountain snowpacks.
"It's through events like this," said Protect Our Winters Director Chris Steinkamp, "that we'll begin to change habits, showing everyone how easy and fun it can be, helping to make carpooling to the mountains second nature."
Added Laynee Jones, program manager for Mountain Accord, a planning effort: "It is important for all users of the Central Wasatch Mountains to understand what it means to love these mountains to death. Efforts like POW Day are vital in getting the word out for users to do their part."
Hogle Zoo had third largest annual attendance last year
Utah's Hogle Zoo had its third largest annual attendance total last year 1,132,676.
Zoo spokeswoman Erica Hansen said 2015 was the fifth consecutive year in which visitation topped 1 million. The zoo's best year was 2012, when the newly opened Rocky Shores exhibit of bears, sea lions, seals and otters attracted 1.2 million visitors.
The zoo, which recently received accreditation from the Association of Zoos and Aquariums for the 36th year, also had 64,503 guests for ZooLights. That was down from a record 96,822 in 2014.
Utah tech companies raised $1B in venture capital last year
Utah technology companies raised $1 billion in venture capital last year, the most ever, according to SiliconSlopes.com, a website promoting the state's tech community.
In addition, SiliconSlopes spokeswoman Tessa Curry said, five companies were valued at more than $1 billion and that Instructure, a Cottonwood Heights-based company that provides management assistance to educational institutions, went through an initial public offering and is now listed on the New York Stock Exchange.
"The past year helped to solidify the state as a great place for business and employees," she added.
Ogio opens a fourth store in Asia
Fresh off the opening of its new 25,000-square-foot headquarters in Draper, Ogio has opened a fourth store in Asia.
Ogio's first store in Indonesia opened last month in Jakarta. A second is scheduled to debut later this year in Bali, said Ogio spokeswoman Kristen Mondshein.
A maker of bags and apparel for endurance sports, golf and motor sports, Ogio previously moved into Asia with retail stores in Beijing, Shanghai and Seoul, South Korea.
Arch Coal says its bankruptcy filing won't affect workers
The beginning of bankruptcy proceedings for the nation's second-biggest coal company cast another dark cloud over the economy of Wyoming and other states in the top coal-producing region.
St. Louis-based Arch Coal Inc. said its Chapter 11 filing won't affect employee pay or benefits while the company reorganizes its debt, nor will it result in mine closures or layoffs, and coal deliveries will continue without interruption.
Arch was Utah's largest coal-mine operator until the summer of 2013, when it sold Canyon Fuel Co. and its Sufco, Dugout Canyon and Skyline mines to Bowie Resources for $435 million.