The ads received an endorsement of sorts in the cool world: A mention in USA Today's PopCandy blog.
Fair Board chairman Lorin Moench Jr. told KSL that "the two that we had set up, we just didn't feel that they met the demographics, just the flavor of the fair." Instead, ads from two years ago will be used for the rest of the fair, which runs through Sept. 19.
If the "demographics" of the fair audience are uncool families, then maybe the ads are too cool for school. But the Fair Board's late-in-the-game complaints may show that the cattle barns aren't the only things producing big piles of manure.
UPDATE: The Tribune's Glen Warchol talked to Hess, who wonders of the Fair Board's decision is racially motivated because the TV spots were pulled but the radio ads, which feature the same audio as the TV ads (but without seeing the black guy singing like Barry White), are still on the air.
Warchol also got this gem of a quote from Roger Beattie, vice chair of the Fair Board: "This would not incentivize me and my family and my circle of influence to attend the fair."
Suddenly the pot-bellied pig isn't the ugliest thing associated with the Utah State Fair.