Hulu, the video-streaming company, added Comcast's NBC cable networks to a new live online TV service that consumers are testing, according to a person with knowledge of the matter.
Cable networks, including Bravo and E!, began appearing on the service Friday, said the person, who asked not to be identified because the accord hasn't been announced. The parties have yet to clinch a deal to include NBC channels, including the flagship broadcast network, when the service is sold to the public in the next couple months. The addition of the cable outlets is progress in that direction.
NBC is the lone holdout among the major broadcast networks and the only one owned by a cable provider. Comcast has 22.5 million pay-TV subscribers. While the owners of CBS, ABC and Fox have encouraged new pay-TV services to enter the market, NBC's owner could lose customers to Hulu and similar online TV services.