This is an archived article that was published on sltrib.com in 2011, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Did the folks at the Mountain West Conference spend months and months coming up with their new logo, which they're calling (I kid you not) "the rock"?

Or did they sit down on a Saturday night and watch BBC America?

The new MWC logo looks an awful lot like the current "Doctor Who" logo. An awful lot.

Maybe the Mountain West should just change its name to Conference Who ...