"Man, you just want to finish off the season right," said quarterback Riley Nelson, the team's emotional leader. "On the line I guess is just the validation of our preparation, because we have worked really hard to get to a bowl game. Then once you are in a bowl game, you don't want to lose just because it leaves a bad taste in your mouth all through winter."
And sullies your reputation.
Mendenhall touched on that notion last week, relating a story of how he asked his players if they watched Temple rout Wyoming in the New Mexico Bowl the previous Saturday, and how most of them who viewed it had an unfavorable impression of the Cowboys.
"They formed their impressions of those programs by just one game at the end," Mendenhall said.
Which is why some of the Cougars are acknowledging that Friday's nationally televised game gives them the chance to finally feel good about what they accomplished if they beat a Tulsa team whose only losses were to teams ranked in the top 10 at the time: Oklahoma, Oklahoma State, Boise State and Houston.
"I think what most people don't understand about a football team is that you are with these guys every day, for hours," said backup QB James Lark. "And they become your best friends, practically your family. The last thing we would want would be for our seniors to go out with a loss, and us not playing the way we are capable of playing.
"So pretty much it is for each other," Lark continued. "We want to go out and finish it right, and we want to win. There is never a time when we don't want to win."
It's just that a win Friday would seem like two or three, given the weakness of the latter half of the Cougars' schedule. And even Mendenhall admitted that there's something magical about a 10-win season, as opposed to nine or fewer.
Having already recorded four seasons of 10 or more wins in his seven-year tenure, Mendenhall can join Oklahoma's Bob Stoops and Georgia's Mark Richt as the only coaches with five 10-win seasons in their first seven seasons.
"I think [10 wins] is a big difference when you talk about credibility and you talk about programs," Mendenhall said. "Ten is difficult and I think any coach you ask, or anyone that follows sports, if there is a 10-win team consistently, they are one of the best in the country."