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SPIN to do most of its reviews on Twitter, 140 characters or less

Published January 11, 2012 2:58 pm
This is an archived article that was published on sltrib.com in 2012, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

According to Mashable, SPIN will now do all of its reviews on Twitter, removing most of the reviews from the magazine itself:

Long-winded music reviews are getting a tune up. SPIN announced on Wednesday that it will be squeezing the majority of its album reviews into 140-character tweets.

SPIN is pulling most of the reviews out of its print magazine and will be tweeting them instead under the handle @SPINreviews.

Senior editor Chris Weingarten told Mashable that about 120 of the 140 albums the publication plans to review each month in short form on Twitter. Long-form reviews will be saved for albums SPIN believes are the best and most newsworthy. In total, it plans to cover a total of 1,500 new records this year, all reviewed by its eight in-house editors and a team of a dozen freelancers.

For the rest of the story, go to http://mashable.com/2012/01/11/spin-reviews-twitte/




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