Network TV execs, not so much.
Here's CBS' release about the ratings for Saturday's New England-Denver game:
"THE NFL ON CBS's" COVERAGE OF PATRIOTS WIN OVER BRONCOS SATURDAY RATES AS HIGHEST PRIMETIME NFL DIVISIONAL PLAYOFF GAME IN 11 YEARS
Saturday's AFC Divisional Playoff Game Earns Rating/Share of 20.6/34
THE NFL ON CBS's broadcast of the AFC Divisional Playoff game featuring the New England Patriots' 45-10 win over the Denver Broncos on Saturday, Jan. 14 (8:15-11:30 PM, ET) scored an average overnight household rating/share of 20.6/34.
Yesterday's 20.6/34 for the Patriots-Broncos game was the highest rating for an NFL Divisional playoff game in prime time on any network in the metered markets in 11 years. Last night's 20.6/35 was the second-highest AFC Divisional playoff game in 18 years (23.9/51; Los Angeles Raiders-Buffalo; NBC; 12:30-3:45 PM, ET; 1/15/94).
The rating/share for the Patriots-Broncos game peaked with a 24.1/39 (9:00-9:30 PM, ET).