Parker said the Utah County Commission and Global Spectrum, which will operate the center, sought the change. The center has already been plumbed for beer-dispensing equipment.
"We don't have a license that fits," Parker said, "and that puts [the convention center] at a disadvantage with [its] competitors."
Provo permits beer sales at stores, restaurants (where 60 percent of the sales are food) and clubs (where minors are barred).
The administration is looking to Salt Lake City, St. George and Sandy to see how those cities crafted beer licenses for their convention centers.
The license would apply to public convention centers and athletic arenas, as well as private places where more than 5,000 people can gather.
Parker said the license would allow minors to be on the premises, but the beer could not be sold in original containers and had to be consumed on site.
Joel Racker, president and chief executive of the Utah Valley Convention and Visitors Bureau, backs the plan. "We don't want to have a profitable group come that wants to serve beer but have to go elsewhere," he said.
In October, the council lifted a decades-long ban on Sunday beer sales.