Imagine Dragons, a pop-rock group that formed in Utah and which will perform at In The Venue on May 1, has been tapped by MTV as its PUSH artist of the week for April 16.
Throughout the week, MTV will feature exclusive content including premiering the Las Vegas band's new video for their current single, "It's Time," today, across all of its television and digital platforms, including MTV's AMTV, mtvU, MTV Hits and MTV.com.
The track is the first single off Imagine Dragons latest EP "Continued Silence." "Any time I hear music, I also see visuals in my mind," said Imagine Dragons' lead singer Dan Reynolds in a press release about the video, which was shot on a dry lake bed in Barstow, CA. "'It's Time' is an emotional song that was written at a very transitional period of my life. I've always loved conceptual videos that leave room for the viewer room to interpret it in a way that is most personal to them. That is what we tried to do with this video. The director had a great vision for representing the song's meaning in a subtle way. We wanted the video to be cinematic and true to the song."