The Nielsen ratings will mean even less in the Salt Lake television market beginning July 1. KUTV-Ch. 2's parent company is dropping the service in favor of competitor Rentrak for its Utah stations.
KUTV and KMYU will join KSL-Ch. 5 in relying on Rentrak's Station Views Essentials.
Steve Marks, COO of Sinclair, KUTV's parent company, said, "We are extremely pleased to extend our relationship with Rentrak. The relatively large database size provided by Rentrak's service provides for much greater ratings stability and predictability than would otherwise be obtainable, at a very fair price."