"We've done a lot of positive work to make something that's really big and great," Turbo Fruits lead singer Jonas Stein said. "Who knows how long it's going to go on for? But it's Nashville's rock 'n' roll time."
Rolling Stone has called it the nation's best music scene. A headline in The Guardian of London proclaimed "there are more thrilling new bands in East Nashville than anywhere else on Earth." And most major music magazines and bloggers are mining the scene to bring news of Heavy Cream, Diarrhea Planet, The Weeks, D. Watusi and dozens more to hungry fans.
The secret's out, and this attention is a big change.
The town regarded as the capital of country music has had a few stellar rock 'n' roll moments. Jimi Hendrix, first as a frequent visitor from nearby Fort Campbell, then as a resident, learned how to really play guitar while in Nashville during the early 1960s. Bob Dylan fell in love when he recorded one of nascent rock's defining records, "Blonde on Blonde," before returning to cut his country album, "Nashville Skyline." And Elvis Presley and Paul McCartney spent time here recording.
But the rock scene wasn't bright enough for outsiders to see past the city's rhinestone glitz. Matt Pelham of The Features remembers his band getting a little interest for a brief time in the mid-90s. But it didn't last long.
"I think the fact that we came out of Nashville almost hurt us at that time more than helped us," Pelham said. "I think they automatically had the association with country music and I also felt there was sort of this shadow over Nashville."
"To be honest, when Kings of Leon came along, I think they sort of broke through that stereotype or whatever was holding it back. I think they definitely broke through something and a lot of doors opened up for bands in Nashville," he said.
Originally from Oklahoma, KOL's Followill family has formed the record label Serpents and Snakes to help bands like The Features and Turbo Fruits gain wider exposure. White also has adopted the locals, putting out 7-inch and live concert releases by bands like JEFF the Brotherhood and PUJOL with the hip Third Man Records' seal of approval. And Auerbach recently produced JTB's latest album, "Hypnotic Nights."
"They're amazing," Auerbach said of JTB's Jake and Jamin Orrall. "They're just like absolute characters, and they're definitely the heart of that scene with those younger bands."
The Orralls run Infinity Cat Records with their dad, Bob, who also was an early Taylor Swift producer and songwriting partner. Like Swift, he's helped nurture the local scene almost literally. The label has put out 74 releases in its 10 years and many on the roster are childhood friends of his sons.
"We've got Cy Barkley's first full-length coming out and the funny thing about it is I used to drive him and Jamin around in like car seats," Bob Orrall said. "Jonas (of Turbo Fruits), I coached Jonas on the hockey team and Jake and Jamin and a bunch of other kids. ... So like all this history goes back a long, long time because Infinity Cat really grew out of wanting to put friends' records out."
The Orralls formed JEFF the Brotherhood while in their mid-teens and over time, they've laid down a blueprint for other DIY-leaning bands.
"I think running a small label like this is definitely maybe helped a lot of kids out, just realizing they can do this stuff," Jake Orrall said.