De Finizio put up a banner saying "Help! Enough Monti!" referring to President Mario Monti, the architect of Italy's economic reforms.
''I am not a crazy who wants to kill himself," De Finizio told Sky24 by cellphone from his perch. ''So far there have been only promises, they have only made cuts."
''I have spoken by phone with some ministers, but I won't get down to receive only a pat on the back and a kick in the behind, like always," he added.
Italian media said he had spent three nights on a 230-foot tall metal structure in Trieste earlier this year in a similar anti-austerity protest.
De Finizio has demanded that officials hold talks with the owners of Italian beachfront concessions to discuss government reforms that will force auctions for existing establishments and limit the length of the licenses.
The government passed the measures in accord with EU norms to try to make the sector more competitive by preventing licenses from being passed from generation to generation. But the concession owners say they make considerable investments in the properties, including mortgages, that they stand to lose.
The concessions cover more than 2,500 miles of Italy's lovely coast more than half of it renting out lounge chairs, umbrellas and changing rooms and offering a coffee bar or restaurant.
De Finizio, who reportedly lost his restaurant in a fire and has struggled to get a loan to rebuild, has received moral support from other concession owners, who issued a statement saying they shared his ''uncertainty about the future."