DownEast is donating $25,000 as part of its 5th annual "LIVE for Pink" sales event to help fight breast cancer.
Shoppers got involved by purchasing limited edition "LIVE for Pink" T-shirts from the retailer while DownEast donated 50 percent of the sales. Proceeds will go to support work relating to breast cancer awareness, education, assistance for victims and other endeavors.
With its previous "LIVE for Pink" events taking place since 2008, DownEast has raised more than $113,000 for charities in honor of National Breast Cancer Awareness Month. The DownEast limited edition "LIVE for Pink" tees are available in DownEast stores and online.