The nearly one-mile span of road goes across Redwood Road from Decker Lake Drive and goes east to Cultural Center Drive.
Jeanetta Williams, president of the NAACP Salt Lake branch, expressed joy Thursday about the renaming of the street.
"Rosa was an icon and mother of the civil rights movement," Williams said. "Now to have a street named after she passed ... it is a proud moment."
In 1992, Williams orchestrated bringing Parks to Utah. Parks, who died in 2005, presented the state's first Rosa Parks Award, an honor handed out each year to a woman who has helped to "Keep the Dream Alive" through courageous efforts and commitments to racial equality in the community.
Frances Battle, a Murray resident, received the 2008 Rosa Parks Award and attended the unveiling of the road sign.
"It is an acknowledgement of a person who was humbled and determined to make a difference in our community," Battle said.
Seeing the sign on display in a prominent area on the main thoroughfare of Redwood Road illustrates to Battle how far acceptance across races and cultures has progressed, she said.
"We as a people are overcoming," Battle said after the unveiling. "We are respectful and acknowledge all the people and their ways of life."
Williams said seven years ago she approached the West Valley City Council about naming a street after Rosa Parks. Originally the plan was to name 3500 South after Parks, but a construction project there lasted longer than anticipated, and by the time it was nearly complete, the city decided the road leading to the cultural center would be a better fit to pay tribute to the woman.
"If Rosa Parks resided in Utah, she would live in West Valley City because of our diversity and culture," Rushton said.
About 65 percent of West Valley City's population is white, while 33 percent of residents are Latino, according to U.S. Census Bureau Statistics. Five percent are Asian, about 4 percent are Pacific Islander and 2 percent are black, statistics show.
Rosa Parks Drive fittingly ends at the Utah Cultural Celebration Center, a place where diversity in West Valley City and Utah are celebrated, officials at Thursday's ceremony said.
Past recipients of the Rosa Parks Award
1992 • Mary Washington Green
1993 • Helen Zeese Papanilolas
1994 • Janet L. Swift
1995 • Alberta Henry
1996 • Jane H. Edwards
1997 • Florence Lawrence
1998 • Charlotte Starks
1999 • Shauna Graves-Robertson
2000 • Pamela J. Atkinson
2001 • Josie Valdez
2002 • Joyce Gray
2003 • Dorothy Anderson
2004 • Eva Sexton
2005 • Joanne R. Milner
2006 • Jeanetta Williams
2007 • E. Jean Tracy
2008 • Frances Battle
2009 • Denise Elbert
2010 • Irene Fisher
2011 • No Award Given
2012 • Gloria Wilkinson