New limitations on flashing and animated signs in the unincorporated areas of Salt Lake County are not anti-business. They are anti-ugly.
They are also pro-citizen, pro-traffic safety and, even putting the most cynical spin on it, a move to prove that county government is indeed useful and relevant to the residents of Millcreek Township. That's the area that just last month voted down a proposal to form another city, rejecting the claim that the Salt Lake County Council and government were not sufficiently responsive to the needs and wants of the unincorporated, but highly urbanized, area.
Last week, the County Council voted 6-1 to impose a new set of rules governing the appearance of the increasing number of electronic signs called "electronic message centers" found along many streets and highways. While existing signs will be grandfathered in until they are replaced, new signs in the county-governed territories will be limited in how often they can change messages and how bright and flashy their animated versions can be.