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KSL's Eubank tries to explain 'snog' — but it's not what you think

Published January 18, 2013 8:18 pm
This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

KSL weatherman Kevin Eubank invented a new word on Tuesday night's newscast. Or at least he thought it was a new word.

Eubank attempted to explain how ice crystals form during the winter inversions that trap cold air and smog over the Salt Lake Valley. Eubank explained that when the temperature drops at night, moisture from the smog crystalizes and falls to the ground as snow. To explain this, Eubank coined a portmanteau, a combination of "snow" and "fog," or "snog."

Yes, "snog."

In the immortal words of Inigo Montoya: "You keep using that word. I do not think it means what you think it means."

Anyone who knows British slang — or has ever seen a "Harry Potter" movie or "Bridget Jones' Diary" — can tell you that "snog" has a very different meaning to the rest of the world. It's not something cold, but something quite warm: Kissing, usually quite passionately.

(By the way, there is a chain of frozen-yogurt shops in the U.K. called Snog. One of the chain's advertising taglines is "You'll never forget your first Snog.")




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