It is not at all unusual for a family, a community, a club or group of friends to use words, phrases and nicknames that have a special meaning within that circle but that might not be fully understood by outsiders. Words that, if heard by people who don't belong to that group, could be embarrassing or even offensive.
Spouses can have intimate nicknames for one another. Siblings, terms of endearment that sound insulting. People of certain racial groups have been heard to throw around words that, if uttered by anyone else, would be considered a slur.
The Dixie State College Board of Trustees should keep this in mind Friday when they are scheduled to vote on whether to keep the "Dixie" part of the name as their institution evolves into a university. They should remember that the connotation the word has for them, current students, alumni and residents of the larger St. George community may be one thing, while the images it will conjure up in the minds of practically everyone else are likely to be something very different, and much less friendly.