This clampdown comes at a time when tens of thousands of people, many with sophisticated tastes and generous expense accounts, will stream into Utah for the Outdoor Retailer Winter Market and the Sundance Film Festival.
Can you say, "lights, camera, reaction?"
Utah law, long-standing but heretofore unknown to many restaurateurs, says diners must order food before they can get a cocktail or a glass of wine. It's a counterintuitive statute, since most patrons particularly those from out of state are accustomed to dining in a relaxed mood helped along by a drink before dinner.
And what happens, Liong asked, when Outdoor Retailer attendees reserve a table for 30, and five come in early? Give them a glass of water? Some lemonade?
"It's just bad overall," said Liong, who found out about the law in a DABC holiday newsletter.
Every Utahn who drinks knows how peculiar the state's liquor laws are. You can't buy a cold sixpack of so-called heavy beer at a state store. Prices are far higher here than in other states a fifth of Stolichnaya vodka, for example, costs twice as much here as in California. All cocktails are metered.
I've pretty much lost hope that Utah lawmakers will one day understand that a cocktail, beer or glass of wine isn't intrinsically dangerous. Certainly some people drink too much or are too young, but most adults don't abuse alcohol. And certainly not by having a drink while perusing a menu.
Finally, state officials work hard to bring in new businesses, and they're very good at it. But for Liong, whose restaurant is just a few blocks from the Outdoor Retailer market, every quirky liquor law is bad for business.
"It's bad for tourists, it's bad for restaurants," he said. "It's bad overall. [Liquor officials] just have to think about the business owners."
And listen to them.
Peg McEntee is a news columnist. Reach her at firstname.lastname@example.org, facebook.com/pegmcentee and Twitter, @pegmcentee.