The Utah Foster Care Foundation has launched a multimedia ad campaign in a bid to attract more families.
Called "Foster Care Changes Lives," the campaign includes advertisements placed in movie theaters, on social media, in print and on billboards. The ads are designed to tell the stories of foster parents and adopted teens, and to direct viewers to learn more online. Spokeswoman Deborah Lindner said the hope is that the ads will inspire other people to become involved.
The campaign coincides with a series of statewide forums on fostering teenagers.