Finally, there is a new science, along with new hairstyles, to give your looks a magical lift.
Lose some length • Uber-long hair is a tough look for over-40 women. "I call it the '1661' a woman's long hair makes her look 16 from the back, but from the front you see she actually is nearing retirement age," said Pantene celebrity hair stylist Danilo. A universally flattering length is to the collarbone. "A cut that grazes the collar and has face-framing layers also draws attention away from an aging neck," said Jet Rhys, a San Diego hair stylist.
But don't overdo it • How short is too short? There's no rule, but keep in mind that the end point of your cut emphasizes the facial feature next to it, notes Rhys. So if you're concerned about a sagging jawline, don't ask for a chin-length bob. And remember that a short 'do isn't an excuse to hang up your blowdryer. "Too many women think a short cut is a free pass to forgo styling, but when hair has no polish, it can look matronly," Rhys said. Cropped styles are modern and youthful when they're smooth and sleek; if those qualities don't come naturally to your hair, use a frizz-fighting product before styling.