Vickie Milazzo, author of "Wicked Success Is Inside Every Woman," says many women aren't comfortable dealing with negotiations, even when it's something they really want and deserve.
How can women get comfortable in asking for better pay or a promotion?
It can help to change your perspective and think about it in a new way. For example, women can and do negotiate all the time outside the workplace with spouses, with kids, with teachers, with friends. Approaching the way you negotiate at work in the same manner as you might a discussion with your husband over where to take this year's family vacation may help women to feel more comfortable with the task at hand, and more confident in their strategy. And consider that settling for less than you're worth is always a big mistake. When I'm hiring, I actually weed out candidates who underprice themselves because I assume they won't perform at the level I expect. In my eyes and in the eyes of many other CEOs, job candidates actually lose credibility when they underprice themselves.