Recall the good ol' days? Nobody wanted to move to Utah. Franchises and out-of-state corporations stayed where they belonged. One could fish, camp and ski cheaply. One language was spoken. Small businesses flourished.
Politicians and greedy developers were discouraged by weird liquor laws. Brown bagging, where you brought your own liquor in a bag to a private club to consume, discouraged growth and visitors.
After the 1970s, we became Californicated, then Olympicated. Overpriced land resulted from investors and corporations moving here, courted by tax incentives and advertising. Grow, grow, grow! Money, money, money!