The Utah Office of Tourism is launching a $3.1 million regional television advertising campaign to promote the state's five national parks.
The spring and summer advertising campaign, dubbed the "Mighty Five," will include TV commercials aired in Los Angeles, Denver, Phoenix, Portland, San Francisco and Seattle, as well as a social media campaign. Also large digital billboards or 'wallscapes' will appear on the sides of buildings in Denver, San Francisco and Los Angeles.
"Utah's five stunning national parks contribute to Utah's economy in a meaningful way by creating much-needed jobs and impacting local economies in gateway communities and surrounding areas," Gov. Gary Herbert said in a statement announcing the new effort to draw additional tourists to the state.