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Kenny Chesney, whose No. 1 album 'Life On A Rock' was released April 30 and who will be performing at Usana Amphitheatre in July, has collaborated with the non-profit Music and Memory to help bring iPods loaded with personalized playlists to seniors suffering from Alzheimer's and dementia in nursing homes nationwide.

The practice has been found to be tremendously therapeutic, leading to improved social engagement and quality of life.Watch Chesney's PSA on behalf of Music & Memory - Music & Memory in action:

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