International Speedway Corp., which owns Daytona and 12 other NASCAR tracks, announced funding approval Tuesday. ISC estimates the redesign with cost between $375 million and $400 million. Daytona had hoped to get some public funding, but the Florida House of Representatives declined to even vote on a bill that would have provided financial assistance to several sporting venues in the Sunshine State.
ISC pushed forward anyway, scheduling the project to begin July 5 and be completed by January 2016 in time for the Rolex 24 At Daytona and the Daytona 500.
The redevelopment will give Daytona's aging grandstands a modern look and feel. It will include expanded entrances and a series of escalators and elevators to transport fans to three different concourse levels, each featuring spacious and strategically-placed social "neighborhoods" along the nearly mile-long frontstretch. Those 11 neighborhoods, each measuring the size of a football field, will allow fans to meet and socialize during events without ever missing any on-track action.