Home » News
Home » News

Utah economy loses out on 'Lone Ranger's' failure

Published July 10, 2013 10:12 am
This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

It's a good thing, according to Utah Film Commission director Marshall Moore, that Hollywood doesn't blame the location when a movie bombs.

The Fourth of July weekend numbers for "The Lone Ranger" were beyond disappointing. The action Western took in only $48.9 million in five days, which led to predictions (according to The Hollywood Reporter) of an ultimate box-office take of $125 million domestically and another $150 million internationally.

That's $275 million brought in for a movie that cost an estimated $250 million to make and another $175 million to market.

The Hollywood Reporter's analysis predicted that Disney may have to take a $150 million write-down on the flop – though the success of its other summer tentpoles, "Iron Man 3" and "Monsters University," could soften the blow.

It's the second time in as many years that Disney has dealt with a high-profile failure. Last year, it was the Mars adventure "John Carter," which led to a $200 million write-down for the studio.

"The Lone Ranger" and "John Carter" have something else in common: Both movies were shot partially in the red-rock country of southern Utah.

Hollywood isn't going to consider Utah a jinx because a movie shot here bombed, Moore told The Cricket in an interview before "The Lone Ranger" was released.

Where the state will be hurt economically, Moore said, is that both "John Carter" and "The Lone Ranger" were franchises that would have spawned sequels if the first movies had been successful. Now those sequels, which likely would have shot in Utah and pumped millions into the state's economy, will never be made.






Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
comments powered by Disqus