The NCAA is getting out of the memorabilia business.
NCAA President Mark Emmert said Thursday it would stop the practice immediately after reports this week that team jerseys and other items linked to individual schools could be found on its own website by searching for specific player names.
"I think seeing the NCAA sell those kinds of goods is a mistake," Emmert said during a conference call with reporters. "It's not what the NCAA is about. So we're not going to be doing that any longer."