The Sundance Institute has a new logo, and it's a little ray of sunshine.
The nonprofit arts group, which is based in Park City, Utah, and Beverly Hills, Calif., unveiled the new logo this week. It consists of a bright yellow circle and the Institute's name in lowercase letters. (The typeface is Trade Gothic, if you're into that sort of thing.)
The logo is the work of the design firm Pentagram; specifically, Paula Scher, partner-in-charge and designer, and designers Lingxiao Tan and Kayla Jang.