It started with a project by a few college students in Miami. It built up with trading cards.
Now the "Chuckie for Heisman" campaign has its own website.
Utah State's athletic department has done a lot to promote its star quarterback, a watchlister for the Walter Camp, Manning, Maxwell, Davey O'Brien and Heisman awards. Although several Mountain West quarterbacks are in similar standing, Keeton was the only one at media day who had a personal trading card available with his credentials on the back.