"We're excited because Saturday will be the first real marketing test of our product," said Matthew Lee, who along with partner Adam Keys founded Stadium Bowls. "We've worked for the past two years researching and developing a bowl that we think will be popular with fans."
The bowls, which are hand washable, are made of recyclable plastic and are created using a state-of-the-art inkjet printer, Lee said, noting they can be produced in the form of any stadium or arena. He said the company also is producing bowls for the University of Cincinnati in the shape of Nippert Stadium, where the Bearcats play.
"We've been talking with a number of other schools, including the University of Utah and Louisiana State University but have yet to strike a deal with any of them," he added.
Aaron Black, general manager of concessions at BYU, said he thinks the product will do well.
"What I've found impressive is that they have been able to provide a product at a price point that should be reasonable for fans. And the detail on each bowl is really striking, right down to the scoreboard and press box," Black said.
While only Dippin' Dots in a 5-ounce bowl will be available on Saturday, there will be 14-ounce bowls offered with nachos at the upcoming game against the University of Utah, he said.
Black added that an order of nachos that ordinarily would sell for $4 will go for $8 in a souvenir stadium bowl. But fans will also get more nachos and cheese (in a stadium bowl) than they would otherwise, he said.
Lee said he and Keys have looked at the possibility of selling the bowls through retail outlets but for now the volume wouldn't be there to make it worthwhile. "But we are thinking about making them available in a picnic or tailgate pack, maybe something with napkins and cups."