It has been improving its services, last year launching a smartphone app, Facebook live chats, Pinterest posts and other social media tools.
But the line, which has grown from six operators to about 60 since it launched in 1981, has never hired men before. The company says it wasn't specifically excluding men, but it usually relied on word-of-mouth to hire its talk line operators and its hires were always women.
Now, it's taking a more active approach.
"It's the perfect time, because we have seen more and more men involved in Thanksgiving dinner," said Mary Clingman, director of the Butterball Turkey line. When the talk line started, only about 9 percent of calls that came in were from men. But now, about one in every four calls are from men, she says.
Butterball, based in Garner, N.C., will offer an online application for men age 25 and up to apply to be the spokesman for the line or one of the operators, via its Facebook page. The spokesman, who will man the help line and offer turkey tips via media appearances, can be based anywhere but hotline operators should live near Chicago, where the hotline is operated.
The online application will be available beginning Monday and close Oct. 20.
Most operators have a background in food or nutrition and have culinary degrees or are dietitians, food stylists or scientists. They all take a crash course in turkey making at the Butterball University training program, as well.
But the main requirement: "You have to want to help people," Clingman says.
The talk line will be staffed during business hours in November and December, reaching up to 1 million turkey makers via all of its channels.