Mindshare Technologies, a Murray-based company that conducts automated customer surveys for clients, has acquired Empathica, a Toronto company that manages social media for other businesses, the two firms announced Thursday.
Financial terms of the deal were not disclosed. But Mindshare said the acquisition was financed in part by Utah-based Sorenson Capital and Peterson Partners.
Empathica's social customer experience and social media technology will be incorporated with Mindshare's voice-of-the-customer and analysis software, Mindshare said. That will allow it to serve more than 200,000 locations worldwide, mostly in the food service and retail industries that the company concentrates on.