Voters in Salt Lake City's District 1 face a choice between two men who share a deep love for their neighborhood, and that's good in an area that hasn't always felt the love. The northwest corner of the city has had its share of poverty and crime, and some outsiders see little more than that.
But James Rogers and Kevin Parke know it as a place that is family friendly, well-situated close to downtown and growing faster than the rest of the city.
Rogers, a businessman who manages commercial real estate and a billboard company, says the district is in an "incubator state" and is "ready to explode" as more people discover its benefits. An eight-year resident of the district whose family has roots in Rose Park, Rogers touts his business experience, and he says he would bring that mindset to the council. He opposed the council's recent 13.8 percent tax increase. Instead, he believes the city could rely on new taxes proposed in the Utah Legislature: an increase in the hotel tax, a change in how gas tax is distributed, and the addition of sales taxes on Internet purchases.