Quantcast
Home » News
Home » News

NPD Group's Shop-o-Meter finds 8 percent of holiday shopping is done

Published November 18, 2013 8:30 am
This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Baltimore • If you're thinking the holiday shopping season has crept up sooner in the year than usual, you might be right.

The buying and selling "is off to an earlier start than any other holiday season I can remember," says Marshal Cohen, who follows retail as chief industry analyst for The NPD Group.

Because most big national retailers already have announced their Black Friday (and Thanksgiving) hours and specials, shoppers have started mapping out strategies while others have headed for the stores, Cohen said.



How does he know this? He's been alerted by NPD's "Holiday Shop-o-Meter," a new tool powered by CivicScience that measures the percentage of holiday shopping consumers have completed.

This week, the Shop-o-Meter tells us that consumers have finished 8 percent of their shopping, and 2 percent of consumers have finished 80 percent to all of their shopping.

But they're in the minority. About two thirds of shoppers haven't started shopping yet.

"There are deals to be found before, during, and after the Thanksgiving weekend, compelling consumers to shop early and at all hours of the day as they seek the best deals of the year," Cohen said.

That's not to say the sales will come easily for retailers.

"It will be a real challenge for them to maintain the momentum throughout the season and avoid a deep post-Thanksgiving lull," Cohen said. "They will need to push hard to lure in the last-minute shoppers in the final two weeks of holiday crunch time."

 

 

 

USER COMMENTS
Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
comments powered by Disqus