Pornhub one of the most successful smut peddlers in the history of smut peddling has run the numbers to find out when people are most likely to watch a little erotica.
In an interactive map posted Friday, the website shows how different parts of the world react to holidays, TV shows and world events. (Note: the link in that sentence is completely SFW (for the uninitiated in web lingo: Safe for Work). But be careful; if you start clicking around too much you may find yourself somewhere NSFW (Not Safe For Work).)
So what did Pornhub discover? For one thing, events have a huge impact on porn consumption. During the Miami Heat's win over Oklahoma City in 2012, porn viewing dropped by a surprising 16 percent in the U.S. Oddly, however, porn viewing increased in the U.S. during the London Olympics opening ceremonies, though it dropped by a huge 27 percent in the U.K. at that same time.