If she qualifies for the Games in PyeongChang, Korea, in 2018, Clapp-Taylor already will have experienced the Olympics from the inside, although not as a contestant. She'll enjoy the advantage of having witnessed Pikus-Pace's preparation and success in Russia and can continue to learn from her.
That's the premise of the program, with the company sponsoring four Utahns who are acting as mentors: Pikus-Pace, short-track speedskater J.R. Celski, snowboarder Louie Vito and Paralympic skier Danelle Umstead. Vito didn't qualify for the Olympics, and Umstead's competition is next month, so they weren't in Sochi for the hopefuls' visit. But the program is designed for the athletes to continue these relationships beyond 2014, leading into the next Games.
"Noelle is absolutely amazing and is someone I look up to in all aspects of life," Clapp-Taylor, 21, wrote in an e-mail. "Her positivity, determination and kind spirit inspire me not only in skeleton, but in everything I do."
The company worked with the USOC and the governing bodies of various sports to select the seven hopefuls, who spent eight days in Sochi. They witnessed an Olympic event each day, visited the USA House and attended medal ceremonies.
TD Ameritrade also established a fund of up to $25,000 for each hopeful's training expenses, with incremental support added in response to social media mentions from Olympic fans.
Celski, Pikus-Pace, Vito and Umstead, who is visually impaired and earned two bronze medals in the 2010 Paralympics, were filmed delivering surprise invitations to the hopefuls. Paralympic skiing hopeful Katrina Schaber is paired with Umstead (who skis with her husband, Rob, as a guide) and Paralympic sled hockey hopeful Chris Douglas works with Olympic hockey player Ryan Callahan, a forward for the NHL's New York Rangers.
Commercials and videos chronicling the Olympians' development in their sports also were created with a regressing timeline with the footage shown in reverse. The stories return to their childhoods, with a theme of "Behind every big moment, there are lots of small ones."
USOC mentoring program
2018 U.S. Olympics hopefuls and their mentors, paired in a program that enabled them to experience the 2014 Games:
Sport Hopeful Residence Mentor Residence
Short-track Aaron Tran, 17 Seattle J.R. Celski Salt Lake City
Snowboarding Gabe Ferguson, 24 Bend, Ore. Louie Vito Sandy
Skeleton Grace Clapp-Taylor, 21 Jacksonville, Fla. Noelle Pikus-Pace Eagle Mountain
Biathlon Jakob Ellingson, 19 Minnetonka, Minn. Tim Burke Lake Placid, N.Y.
Paralympic skiing Katrina Schaber, 16 Carlsbad, Calif. Danelle Umstead Park City
Paralympic hockey Chris Douglas, 23 Saint Cloud, Fla. Ryan Callahan New York
Freestyle skiing Nik Seeman, 16 Winter Park, Colo. Patrick Deneen Cle Elum, Wash.