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Here's what's being talked about in pop culture — an April Fool's Day edition:

• Google is looking for a Pokemon Master, and has turned its Google Maps app into a Pokemon-hunting challenge. [Time]

• LinkedIn is filling a missing marketing niche: Connecting cats. [LinkedIn.com]

Match.com is releasing a new album, "Consciously Coupling," in honor of the enduring relationship between Gwyneth Paltrow and Chris Martin. [Match.com]