WASHINGTON Hillary Clinton has answered a question about her presidential journey again. (Tea leaf readers to the front office, please.) During an interview as a part of an appearance at a marketing conference, the former secretary of state said: "I am thinking about it, but I am going to continue to think about it for a while. . The hard questions are not do you want to be president, or can you win. The hard questions are why. Why would you want to do this and what can you offer that could make a difference."
Clinton has said she is thinking about it before in her Barbara Walters interview and her New York magazine interview. Still, the fact that she said she was thinking about a campaign generated news and interest as it apparently must by order of proclamation. Four thousand shares on Mashable's piece alone. If everyone is going to launch into a dervish of speculation every time Clinton speaks on this issue, we're going to have to pick up our game. It wasn't that Clinton was considering a candidacy that was notable, it was the part that came afterward that was interesting.
If you strain your ears, you can hear a tiny shift in what Clinton is saying when she talks about "why" she is running. Though she isn't even close to declaring her candidacy, the Clinton 2016 campaign is already coming under fire for lacking vision. (This is also true of the food at the China Club restaurant in New York's Freedom Tower, which doesn't open until 2015.) If she rebutted the charge that the campaign she hasn't announced lacks a theme, that would be effectively announcing the campaign, so that's not going to happen. But there is a way to get at this issue. That's a little bit of what Clinton is doing here.