After all, the musical's big dance numbers showcase '60s-era design and style influences from mod to finding yourself to hippie brought back to the zeitgeist through TV's "Mad Men," which has influenced TV advertising and fashion, even showing up in American malls on the racks at Banana Republic.
At a media preview last week, Azenberg showcased the 23-member cast with a run-through of the dance number "Rich Man's Frug." "I have obscene talent," says Azenberg of her cast, a majority of whom are Broadway veterans. "They are unbelievably skilled and experienced and interested."
The song tells the story of what happens after Charity is dumped by a boyfriend, when she happens to bump into star Vittorio Vidal (played by Sean McDermott), who has just gotten into a snit with his girlfriend. Vidal impulsively invites Charity, a nobody, to an upscale club frequented by a mod crowd.
That mod aesthetic is essential to the number's aerobic choreography. "It's 6 ½ minutes of dancing, with no breaks," Azenberg says. "The challenge is how to dance that big and not smile."
At its heart, "Sweet Charity" is a fairy tale, and Charity Hope Valentine is looking for her happily-ever-after, Azenberg says.
"It's about looking for love, which is always timeless. She's just looking in strange places," says actor John Scherer, whose Broadway and regional theater film credits include four turns in the role of Oscar, a nebbish accountant who falls for Charity after a distinctive meeting in an elevator, which leads to an iconic bit of claustrophobic physical comedy.
In fact, Scherer has even wooed Nancy Lemenager's Charity before, in 2006 during a summer stock season at the Musical Theatre of Wichita. She recalls rehearsing the show for a week before performing it for a week, which makes the story seem new to her this time around.
Her character is a dreamer, with limited societal and economic options, someone from the other side of the tracks. "She's hopeful, maybe even beyond hopeful. She's got flexible standards she's even willing to forgo the white picket fence," says Lemenager, who's returning to PTC after playing Brooke Wyeth in "Other Desert Cities" here last fall. ("I loved both roles," she says.)
Scherer says he has played Oscar so many times because he enjoys the rhythm of Neil Simon's writing, as well as "Sweet Charity's" music by Broadway veterans Cy Coleman and Dorothy Fields. The score includes well-known songs such as "Hey, Big Spender" and "If My Friends Could See Me Now."
Azenberg says Pioneer Theatre Company's "Sweet Charity" will respect Fosse's influences, while telling the story through dance in her own style.
For example, the iconic "Big Spender" has to be staged with a rail with girls draped over it. But Azenberg puzzled over a concept for the show's 11 o'clock number, "I'm a Brass Band." The song's lyrics don't answer the question of why Charity is equating her love to a brass band in the first place.
Then Azenberg and her team came up with the idea of staging the number as Charity's cinematic musical fantasy. "It's 'American in Paris' meets 'Sweet Charity,' " the director says. "It's very romantic, very big, with fabulous dancing that supports where she is in the story."
'Hey, Big Spender'
Pioneer Theatre Company presents the 1966 musical "Sweet Charity," about dance-hall girl Charity Hope Valentine, directed and choreographed on Broadway by Bob Fosse, with book by Neil Simon, music by Cy Coleman and lyrics by Dorothy Fields. The musical was adapted into a 1969 Fosse-directed film starring Shirley MacLaine.
When • May 9-24; 7:30 p.m. Monday-Thursday; 8 p.m. Friday-Saturday; 2 p.m. Saturday matinees.
Where • Simmons Pioneer Memorial Theatre, 300 S. 1400 East, Salt Lake City
Tickets • $38-$59 ($5 more on day of show; K-12 student and early bird discounts); 801-581-6961 or pioneertheatre.org.
Also • The theater company will hold its Bravo! award gala on opening night, honoring Dan Lofgren, a board member since 2004, and Cowboy Partners, for working to buy and restore Meldrum House for actors housing. Contact Diane Parisi at 801-581-6960 for information about the gala.