Quantcast
Home » News
Home » News

SEC Network signs with DirecTV; Pac-12 Network still has not

Published August 4, 2014 4:41 pm
This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

The SEC Network has proven that it is the biggest, baddest college-sports channel of them all. And it doesn't launch until next week.SECN has signed an agreement with DirecTV. That, along with Dish Network and most of the major cable companies, means that the new channel will launch on Aug. 14 in about 87 million households.That's nothing short of astonishing. And it speaks to a smarter strategy that ought to make its rivals sit up and take notice.The SEC Network charges one amount per subscriber per month in the states that comprise the league's footprint; it charges less than that in other states.The Pac-12 Network insists on one set fee for all cable/satellite companies. Which is a big reason it's still not on DirecTV. And a big reason it's in maybe half as many homes as the SEC Network will launch in.(We don't know for sure; P12N won't release those figures.)It's not just about subscriber fees, it's about advertising rates. Clearly, the SECN will be able to charge more for commercials than P12N.What the SEC Network has already accomplished is incredibly impressive. And worth mimicking.



 

 

 

 

 

USER COMMENTS
Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
comments powered by Disqus