This is an archived article that was published on sltrib.com in 2012, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
Q Salt Lake, the monthly LGBT magazine, is in a spot of financial trouble and owner-publisher Michael Aaron is reaching out to the community for some help.
Aaron went to the internet to ask for support, to pay off a home-equity loan (taken out in 2004, when he founded the publication) that is due in September.
The publication needs $40,000 by the first of September to pay off the loan.
"We must come to you our community, our readers and our friends to help us over this hurdle," Aaron says in a video on a website, saveq.org, designed to take donations.
For a donation of $40 a year in Utah (and $50 elsewhere in the United States), Q Salt Lake will mail donors the magazine to their homes.
For $100, donors also get a thank-you card signed by the staff, as well as a DVD copy of "Milk."
For a $1,000 donation, a donor gets all that, two tickets to Q's Fabby Awards ceremony, and his or her name listed in the magazine from now on.
For $5,000, one gets all that, plus Aaron will host a private dinner.
And for $10,000, the website says, the donor will receive "undying love, a sticker the size of Mars, perhaps you should name it. A huge thank you would have to be the beginning."
As of Thursday afternoon, the fund drive has raised $15,180. that leaves $24,820 to go. And the clock is ticking.
(By the way, there's a blooper reel of Aaron recording the above message posted on YouTube, too. It goes on three times as long as the message itself.)